Featuring the Fastest, Most Powerful Chip Ever in a Smartphone, Plus an All-New Dual-Camera System and Even Longer All-Day Battery Life
Cupertino, California — Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.
iPhone 11 comes in six new gorgeous colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699 (US).
“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”luding Night mode.
Next-generation Smart HDR uses advanced machine learning to capture more natural-looking images with beautiful highlight and shadow detail on the subject and in the background. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.
Apple’s tight integration between hardware and software delivers a redesigned camera interface, providing a more immersive experience that works with the dual-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake by simply holding the shutter button to start recording.Expressive selfie videos take on a whole new look with the TrueDepth camera. (Note: Video shows professional drivers on a closed course. Do not attempt.)
Additional Features
- The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
- Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
- Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11.
- Gigabit-class LTE and Wi-Fi 6 allow for even faster download speeds4 and Dual SIM with eSIM.5
Featuring iOS 13
iOS 13 on iPhone 11 delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.6
With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.
Pricing and Availability
- iPhone 11 will be available in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) starting at $699 (US). Customers can also get iPhone 11 for $16.62 a month7 or $399 with trade-in8 from apple.com, in the Apple Store app and Apple Stores. iPhone 11 is also available through Apple Authorized Resellers and select carriers (prices may vary).
- Customers in the US, Puerto Rico, the US Virgin Islands and more than 30 other countries and regions will be able to pre-order iPhone 11 beginning at 5 a.m. PDT on Friday, September 13 with availability beginning Friday, September 20.
- Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone 11 with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone 11 at apple.com and Apple Stores in the US with monthly payments starting at $35.33.
- Customers who would like to pay monthly for their iPhone — including those trading in their current device or joining or upgrading through the iPhone Upgrade Program — can use the Apple Store app on their iPhone to get pre-approved until 9 p.m. PDT on Thursday, September 12, before iPhone 11 pre-order begins.
- iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.9
- Apple Arcade on the App Store will be available with iOS 13 as a subscription for $4.99 per month and is launching with a one-month free trial.10 Users get unlimited access to the entire catalog of over 100 new, exclusive games, all playable across iPhone, iPad, iPod touch, Mac and Apple TV.
- Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone can enjoy one year of Apple TV+ for free.11
- Apple Arcade on the App Store and Apple TV+ on the Apple TV app join Apple’s breakthrough services that include Apple Music, Apple News+, Apple Pay and iCloud.
- Every customer who buys iPhone 11 from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by helping transfer their data, wiping data from an old device, setting up email, highlighting new apps from the App Store and more.
- Customers get 3 percent Daily Cash when they buy iPhone 11 from Apple with Apple Card.
- Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
- Customers interested in learning more about iPhone 11 can join one of Apple’s new Today at Apple sessions, Quick Tips. Quick Tips are 15-minute drop-in sessions focused on some of the most popular features of iPhone, like photography. The new Quick Tip sessions begin Friday, September 20.