According to Brand Finance, in their report Global 500 2019, a brand should attract custom, build loyalty, motivate staff and make money. After all, huge investments are made in brand design, launch, and ongoing promotion. Considering the potential financial value of a strong and successful brand, like Amazon, this makes sense.
Interested in exploring brand value in added detail, British marketplace OnBuy.com analysed the Global 500 report to discover the 8 most valuable tech brands in the world 2019.
In number one place is multinational tech company Amazon, with a brand value of $187,905 billion. In the last year, Amazon grew by nearly 25%; over $30 billion more than Apple ($153,634 billion; a 5% change on 2018.)
- Amazon is the world’s most valuable tech brand and is worth over $187 billion.
- South Korean brand Samsung has fallen in brand value by 1.1% in the last year.
- Chinese brands Huawei and WeChat have grown in value by 63.7% and 126.2%, respectively.
In third place is Google ($142,755 billion; a 18.1% change on 2018), followed by Microsoft with a brand value of $119,595 and a change of 47.4% on 2018. Outside of the US, South Korea’s Samsung lands in 5th place and is worth $91,282 million, falling by 1.1% on 2018 figures.
Chinese brands Huawei ($62,278 million) and WeChat ($50,707 million) land in 7th and 8th place. Both have seen remarkable growth on 2018 figures, with Huawei’s brand value growing by 63.7% in the last year, whilst WeChat’s rising by 126.2%.
American brand Facebook fills out the top 8, reaching 6th place, with a brand value of $83,202 million; an 8.7% change on 2018.
*Brand Value is defined as: the value of the trade mark and associated marketing IP within the branded business.