Former iSentia Chief Executive of Asia Cameron Buckley Appointed as Executive Director, Sales & Marketing; Wego.com Executive Matthew Varley Named COO
|MELBOURNE, Australia, AUCKLAND, New Zealand, LONDON and SAN FRANCISCO(July 27, 2015) – Leading global business mobile messaging provider, MessageMedia, has expanded its executive team to help address increasing worldwide usage of its solutions with the appointment of Cameron Buckley as Executive Director, Sales & Marketing and Matthew Varley as Chief Operating Officer.
MessageMedia is Australia’s largest business text messaging service provider, and is a key player globally with a significant market share in the U.S., U.K. and New Zealand. The continued expansion of the senior leadership team follows a period of rapid business development, supported by escalating adoption of mobile messaging.
Cameron Buckley comes to MessageMedia from his previous role as Chief Executive – Asia of SaaS media intelligence firm iSentia, during which time the company experienced rapid growth and a successful IPO on the ASX. Buckley has two decades’ experience in sales, marketing and general management, having also worked with leading media service multinationals in Australia, the U.K. and APAC including PMP Limited, Pacific Micromarketing (now Experian) and Axicom.
Matthew Varley joins MessageMedia from Wego.com, the Asia Pacific and Middle East’s leading travel metasearch engine, where he served as Chief Operating Officer. Prior to this appointment, Varley held various key senior executive roles at the Wotif Group for more than eight years both in Australia and Asia; most recently, he led the Asian operations, managing over 150 staff across eight countries.
Portio Research put the value of the global A2P SMS Market at US$53.07 billion in 2013, forecasting US$70.32 billion by 2020. Numerous industries, such as banking, financial services, and insurance; retail and marketing; healthcare, media, entertainment, and tourism rely on A2P SMS to reach out to customers for different reasons.
Over the past 18 months MessageMedia has formed a new executive team led by CEO Stuart Marburg, CTO Justin Drerup and Bruce Lambert as CFO. Marburg said the new appointments will accelerate the company’s global footprint and investment in next generation technology to drive rapid product innovation.
“Both Matt and Cameron are seasoned technology-based media service executives and their extensive global experience will be invaluable in MessageMedia’s expansion within the industry,” he said.
MessageMedia’s reliable and innovative IT solutions help businesses of all sizes deliver business efficiencies, improve customer service and save money through the power of mobile messaging. Founded in 2000 in Melbourne, Australia, the company pioneered two-way text messaging business services. It has grown to become a global leader, serving more than 14,000 customers and 170,000 users globally.
MessageMedia is Australia’s largest business mobile messaging service provider, and a leading player globally with significant market share in the U.S., U.K. and New Zealand. Through its reliable and innovative IT solutions and award-winning customer service, MessageMedia helps businesses of all sizes deliver business efficiencies, improve customer engagement and increase revenue via the power of mobile messaging. MessageMedia provides a comprehensive range of mobile messaging solutions and consulting for businesses across almost every industry, including: alerts and notifications; appointment reminders; billing and payments; marketing; staff and rostering. Connect with us: Website | Twitter.