New iPhone and iPad app offers readers a highly curated experience
Toronto, May 21, 2015 – The Globe and Mail has enhanced its flagship iOS news app to serve mobile readers content based on their needs as they evolve throughout the day. The revamped app is the latest in a series of new and upgraded Globe and Mail properties. It follows on the heels of The Globe and Mail’s app for Apple Watch, and a major redesign of the iconic Report on Business section.
“The Globe and Mail app will have a profound impact on our approach to delivering and presenting words and images for Globe readers,” said David Walmsley, Editor-in-Chief. “We have grown our award-winning interactive team, added app-focused digital editors to each department, and the entire newsroom will now be thinking in terms of three-edition weekdays and two-edition weekends, on top of our already successful websites.”
The Globe and Mail App for iOS provides a new way for readers to consume news. With three updates each weekday – Morning, Midday, Evening – morning updates on Saturday and Sunday, and breaking news updates throughout the day, content is curated and organized into News, Report on Business, and Sports and Culture categories by The Globe’s award-winning newsroom, informed by reader consumption habits.
“As technology has evolved and the pace of life accelerates, The Globe’s engaged, discerning mobile readers want content that caters to changing reader needs and provides a showcase for Canada’s best journalism,” said Angus Frame, Vice President, Digital Media, The Globe and Mail. “To ensure that the app continues to serve the needs of readers and advertisers we are committed to its ongoing development with future updates.”
Reader preferences played an integral role in the creation of the app, benefiting advertisers seeking to deliver messages in strategic contexts and times of day. Launch partners for the app include The Bank of Montreal Wealth Management , Air Canada, and BMW.
“BMW is a leader with regards to performance, design and innovation, and we felt the iOS app was the perfect platform to help tell our story for two reasons: The format delivers a premium, immersive experience readers can engage with and the app will deliver a quality, technologically advanced audience with whom BMW wants to connect,” said Kerry Fleiser, Brand Communications Manager at BMW Canada.
“BMO Wealth Management is committed to helping clients turn change into opportunities, we know that life events and market changes can often act as catalysts for clients to consider changing their approach to wealth management,” said Betsey Chung, Chief Marketing Officer, Canadian Banking & Wealth Management, BMO Financial Group. “We are excited about the great synergy with the Globe App which immediately informs their readers of changes occurring around the world.”
The Globe and Mail App is available for free download from the App Store on iPhone and iPad or at AppStore.com/GlobeandMail. Exclusive subscriber-only content is being offered to all app users free of charge for a limited time only, compliments of launch sponsors, BMO Wealth Management, BMW and Air Canada. After the complimentary access has ended, regular digital subscription rates will apply.
The Globe and Mail’s iOS app launch is being supported by an integrated marketing program including advertising from Naked Creative and Gaggi Media, and public relations from Environics Communications.
About The Globe and Mail
The Globe and Mail is Canada’s foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians through its award-winning coverage and analysis of news, politics, business, investing and lifestyle, across multiple platforms including: The Globe and Mail newspaper, founded in 1844 and featuring Report on Business, Canada’s authority on business and investing; globeandmail.com, the newspaper’s online and mobile media hub which reaches a combined 6.6 million readers every month; iOS and Android apps dedicated to news, investing and lifestyle: and Report on Business and Style Advisor magazines. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).