Global online classifieds platform OLX, among the most used online platforms in the world, today announced that it received the GSF “Mobile Appies” award for Best Classifieds App in India. The award was determined by a panel of industry experts as well as public voting.
“It’s exciting and validating to be recognized for OLX’s mobile offering, which has been a key priority for the company since the moment we launched”
As population totals and Internet traffic rise in markets like India, the use of apps to connect to the web has experienced particularly high growth. India is among the largest, developing markets and is poised for continued growth in app use, leaving OLX well positioned for its own growth in that country and globally. Since its founding in 2006, OLX has become one of the most visited online platforms in the world, with more than 200 million active users generating over 14 billion page views each month in over 40 countries and 50 languages. This rapid growth has been fueled by OLX’s early investment in its mobile offering and by swift mobile adoption in India and other emerging markets.
Across the globe, OLX’s mobile app – which is highly rated in the iTunes and Google Play app stores – has been downloaded more than 35 million times and ranks as the #1 or #2 e-commerce app in both stores in many markets. India is a particularly important, mobile-first market for OLX, with 70 percent of its active users in the country connecting via mobile devices. A January 2015 report from Morgan Stanley, which called OLX the “leading online classifieds platform” in India, noted that the OLX app is well-tailored to the country’s mobile-focused consumers, providing a best-in-class user experience.
“It’s exciting and validating to be recognized for OLX’s mobile offering, which has been a key priority for the company since the moment we launched,” said Alec Oxenford, OLX founder and global brand ambassador. “This award is a fantastic testament to our team’s efforts and the significant, rapid growth we’ve experienced in India, a market which continues to be fundamental to our global strategy. Our app allows tens of millions of Indian consumers to use OLX to connect daily and buy and sell used goods, creating a thriving marketplace that has been recognized as the most vibrant in the country.”
OLX continues to see strong growth globally following a record-breaking 2014, in which it expanded into 11 new countries across Southeast Asia and Europe. The platform saw over 262 million new listings around the world for jobs, homes, cars, and more posted on its platform last year – more than four and a half times the total postings in 2013.
GSF, which promotes innovation and entrepreneurship in India, launched the inaugural awards series this year to recognize the most innovative mobile offerings in the country. Judges examined mobile apps across 13 categories, which have transformed consumer behavior throughout India. Winners were selected based on design, feature set, user base, and user ratings, among other considerations.
OLX is the world’s leading classifieds platform in high growth, emerging markets and is used by more than 200 million active users in more than 40 countries and over 50 languages. OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web. Every month, hundreds of millions of people in local markets around the world use OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more.
OLX operates in fast-growing markets around the globe, where OLX helps people improve their lives through smart person-to-person trade. OLX employs more than 1,200 committed employees worldwide in places like Amsterdam, Bangkok, Buenos Aires, Cape Town, Delhi, Jakarta, Lagos, Lisbon, Manila, Nairobi, Poznań, Rio de Janeiro, and São Paulo. OLX is available online at www.olx.com, and OLX Android and iOS mobile phone apps are available in their respective app stores.