WOODLAND HILLS, Calif.–Loyalty marketing service MyPoints.com, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD), announced today the launch of Swappable, a mobile app available on both the App Store and Google Play™, which allows users to purchase, share, personalize and swap gift cards from a variety of merchants. Gift cards can be purchased through the Swappable mobile app using credit cards.
“Now, with the Swappable app, users can select their optimal gift experience through an easily navigable and simple interface. MyPoints will continue to offer our customers wonderful online shopping experiences and now can apply that expertise toward revolutionizing how consumers use gift cards.”
The Swappable app seeks to disrupt the gift card marketplace through several unique features. First, the app’s patent pending “swap” functionality allows a recipient of a gift card through the app to exchange an unwanted gift card for another of equal value with a merchant the recipient prefers. Second, Swappable allows the gift giver to add a personalized photo, video or text message that will accompany the gift card. Third, Swappable will soon leverage online and offline geolocation technology to alert users when there are stores nearby where they can redeem their gift cards and where they can purchase new gift cards. Finally, the app’s payment functionality is enabled by Braintree’s trusted and widely used platform, making check-out simple and secure.
MyPoints will lend more than twenty years of loyalty expertise to the Swappable app, and has been proven as a leader by delivering nearly 500,000 gift cards last year. This experience in combination with Swappable’s new “swap” technology will allow MyPoints to help revitalize the gift card space by minimizing the number of gift cards that go unused and also providing users with added savings and personalized content.
“In the past, gift cards have not been terribly interactive,” said Sha Fakiri, MyPoints’ General Manager. “Now, with the Swappable app, users can select their optimal gift experience through an easily navigable and simple interface. MyPoints will continue to offer our customers wonderful online shopping experiences and now can apply that expertise toward revolutionizing how consumers use gift cards.”
“The gift card space is rapidly changing and has continued to grow in recent years,” said Francis Lobo, United Online’s President and Chief Executive Officer. “Through the launch of Swappable, we believe we are adding new functionality and personalization that will enable us to grow our share of a market that saw $124 billion1 spent on gift cards in 2014 alone.”
MyPoints.com, Inc., a subsidiary of United Online, Inc., is a shopping rewards program that allows members to shop their favorite brands and earn points for purchases, surveys, games, printing and redeeming coupons and more. Members redeem these points for gift cards to their favorite stores and restaurants, travel miles, funds through payment platforms or Visa® Prepaid cards, or can donate their points directly to charity. For more information on MyPoints or to sign up for a free membership, please visit www.mypoints.com.
About United Online®
United Online, Inc. (Nasdaq: UNTD), through its operating subsidiaries, is a leading provider of consumer services and products over the Internet, where the company’s brands have attracted a large online audience that includes more than 100 million registered accounts worldwide. United Online’s Content & Media segment provides social networking products and services (Classmates and StayFriends) and loyalty marketing services (MyPoints). Its primary Communications segment services are Internet access, including NetZero Mobile Broadband and, the newly launched NetZero Wireless Phone service.
United Online, NetZero, Juno, Classmates, StayFriends, MyPoints and Swappable are trademarks or registered trademarks of United Online, Inc. or its subsidiaries. All other company or product names are trademarks of their respective owners.