According to Juniper Research, mobile augmented reality will account for more than 200 million unique users throughout the world by 2018, a significant increase over the 60 million unique users projected this year. The report suggests that augmented reality will break out of the gaming and entertainment sectors over the next few years, establishing itself […]
Metaio & McDonald’s launch mobile augmented reality experience – McMission
Munich, 27 August 2013. The new augmented reality app, “McMission” McDonald’s Germany, is a playful approach educate McDonald’s visitors and mobile users on the company’s commitment to sustainability. Coinciding with the publishing of McDonald’s third Corporate Responsibility Report, the app is now available on Google Play and the iTunes App Store for download. Please share […]
