DRESDEN, Germany–(BUSINESS WIRE)–LOVOO, a leading European dating app, today announced the launch of live video in France and Switzerland.
“Dating, relationships, and love are inherently interesting, and we believe Live will become an important new feature for LOVOO.” via @flobraunschweig #livestreaming
LOVOO Live enables users to broadcast and view live-streaming video, invite others to join their streams, chat, and earn virtual gifts, creating more authentic interactions and making it even easier to meet new people. The release of live video in France and Switzerland follows the launch of Live in Austria two weeks ago, where an average of 15% of users engaged with video on the first day.
“Early Live data from France and Switzerland is good, with the average user watching more than 15 minutes per day and the average broadcaster streaming for more than 45 minutes a day, levels comparable to what we saw in the early days of video on our MeetMe app,” said Geoff Cook, Chief Executive Officer of The Meet Group.
“What has been surprising is the rapid adoption of gifting on LOVOO,” continued Cook. “On MeetMe, it took 6 months from the launch of gifts to reach 2% of viewers giving gifts. On LOVOO, we achieved that milestone in the first week. Since gifting is the centerpiece of our video monetization engine, we are heartened to see this early data. We believe it is a testament to our ever-improving video platform, which enables us to build a feature once and rapidly deploy it across four different apps of scale. We expect to continue to execute on our plan to roll out LOVOO Live on a country-by-country basis throughout the second half of 2018, with the next major releases planned in Italy, Spain, and Germany.”
Said Florian Braunschweig, co-founder of LOVOO and GM Europe for The Meet Group: “We believe that livestreaming will play an important role in the future of dating. Our users want to show themselves and their world, and livestreaming video is a powerful technology that delivers not only authenticity and connection but also entertainment. Dating, relationships, and love are inherently interesting, and we believe Live will become an important new feature for LOVOO.”
About The Meet Group
The Meet Group (NASDAQ: MEET) is a portfolio of mobile social entertainment apps designed to meet the universal need for human connection. We leverage a powerful live-streaming video platform, empowering our global community to forge meaningful connections. Our primary apps, MeetMe®, LOVOO®, Skout®, and Tagged®, entertain millions of mobile daily active users, generating untold numbers of casual chats, friendships, dates, and marriages. Our apps, available on iPhone, iPad, and Android in multiple languages, combine product innovation with sophisticated data science to both entertain and connect our audience. The Meet Group has a diversified revenue mix consisting of in-app purchases, subscription, and advertising, and we have offices in New Hope, Philadelphia, San Francisco, Dresden, and Berlin. For more information, visit themeetgroup.com, and follow us on Facebook, Twitter or LinkedIn.
Founded in 2012, LOVOO is a leading European dating app and the largest German-speaking dating app by downloads. The company is based in Dresden and Berlin, Germany, and is available in 15 languages around the world. LOVOO changes people’s lives by changing how they meet through innovative location-based algorithms and app radar features helping people find successful matches. Learn more about LOVOO by visiting LOVOO.com, downloading the app on iPhone or Android, subscribing to the LOVOO blog, or following LOVOO on Twitter and Facebook.