“Milk and Cookies” No Longer Favorite Way to Pay Santa, Vantiv ShopTalk Survey Reveals — Survey finds shoppers plan to spend on average, a total of $600 for gifts
CINCINNATI, Dec. 7, 2015 – With only 17 shopping days until Christmas, is this holiday shopping season shaping up to be one that has businesses jingling all the way to the bank? Or will Scrooge be the character of the year? According to the Vantiv ShopTalk survey, conducted by Socratic Technologies, consumers report this year will be somewhere in between, with most shoppers saying they plan to spend about the same amount as they did last year on gifts – which averages a total of $600.
Vantiv, the number one U.S. processor of “everyday spend” card transactions, including retail, grocery and drug store sales, contracted Socratic Technologies to survey 500 consumers on their shopping preferences. The survey found only 11 percent plan to spend more than they did last year, 17 percent said they plan to spend less, and the vast majority, 72 percent, will spend about the same as 2014.
For more information on the Vantiv ShopTalk Survey results, visit www.vantiv.com/about/newsroom.