First-Ever Movie-Specific Snapchat Discover Channel Launches Today
Today, for one day only, James Bond fans in select regions who are anticipating the new film SPECTRE, the 24th James Bond adventure, can engage with the film in a new way on Snapchat. Bond fans new and old will be brought closer to the action and behind the scenes of the SPECTRE film on Snapchat Discover. The film, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, opens today at cinemas in the UK and enters release on November 6 in the US.
Today only, Snapchatters will have access to videos from the actors, the movie, and behind the scenes content on the first-ever Discover channel created for a film.
Commenting on the announcement, Dwight Caines, president, Theatrical Marketing for SPE, said, “This is a fun way for current and future James Bond fans to experience SPECTRE. For one day only, Snapchat will be the one-stop shop for SPECTRE content, including photos and behind-the-scenes looks at the making of this incredible movie. As it follows on the heels of Skyfall, SPECTRE is one of the most anticipated movies this fall. It feels great to be bringing that excitement to the Snapchat community.”
“We’re huge James Bond fans and excited to give our community a sneak peek into the action,” added Nick Bell, Head of Content at Snapchat.
Snapchatters in select regions will also have access to a special SPECTRE geofilter on the film’s opening day – today in the UK, and on November 6 in the US and Canada. These geofilters are location-based artistic overlays which will allow fans to incorporate SPECTRE art right into their photo or video Snaps. Additionally, full-screen vertical video ads are currently running in Snapchat Live and Discover in seven territories.
A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Lea Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.
Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is produced by Michael G. Wilson and Barbara Broccoli. The screenplay is by John Logan and Neal Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.
SPECTRE, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, is set for release in the UK on October 26, 2015, and in the US on November 6, 2015.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.
Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.