On Tuesday, March 17, Starbucks will expand Mobile Order & Pay to the Pacific Northwest. The mobile ordering feature allows customers to place their order in advance of their visit and pick it up at their selected Starbucks location. Mobile Order & Pay is seamlessly integrated into Starbucks world-class mobile app and My Starbucks Rewards® loyalty program. The feature, which was first tested in Portland, is expanding to customers with the Starbucks® app for iPhone® and will be available at approximately 650 locations in Washington, Idaho, Oregon and Alaska.
Committed to enhancing the customer experience, the ease of use for both customers and partners (baristas) is expected to increase speed of service, drive incremental transactions and increase throughput across Starbucks stores.
Mobile Order & Pay represents a significant opportunity for Starbucks to continue its leadership position in mobile commerce and customer loyalty. Starbucks plans to continue a national rollout throughout 2015.