124M Downloads of Parental Apps in U.S. in 2015 Making it a Multi-Million USD Market

The U.S. Parental App Market 2015 is the only available report which focuses on the American market for mobile applications that support parents in successfully raising their children. Spread across 98 pages, this research is available with ReportsnReports.com at http://www.reportsnreports.com/reports/344471-the-us-parental-app-market-2015.htmlThis research report on U.S. Parental App Market 2015 aims to provide a current overview of the market and forecasts concerning its future development, offering valuable insights to publishers, VCs and other funding organizations and healthcare companies. It says the total number of parental apps will exceed 9,500 in 2015, which illustrates the intensifying competition in this niche market. More than a quarter of all parental apps will be published on the iOS platform and more than half them on Android. At the same time, the high competition is matched by the high demand from parents, as demonstrated by the 124 million downloads for parental apps by 2015 and a multimillion USD market.

With almost every parent in the U.S. owning at least one mobile device, parental apps offer high monetization opportunities for the mobile industry. Mobile apps that accompany parents during the first years of their children’s life are a rather small market compared to the whole app-economy. Nevertheless, they represent a market fragment which is highly relevant for their users. They can become a permanent companion during the first years of the life of a baby.

Monetization chances for parental apps are high because of daily multi-time usage, high brand awareness, high relevance and the intrinsic sharing need of parents. Thus, parental apps should on average be able to charge higher app download prices, generate in-app advertisement and purchase revenues compared to apps of other categories.

Mobile apps that support parents to securely raise their children are of high value. App developers can build their apps upon strong mobile use cases like “never miss a moment” (baby diaries), “peace of mind” (information and guidance) or “quantified self” (child development trackers). Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=344471

The report offers a detailed analysis of the parental app market current status, while also showing the dynamics of this niche segment over a period of 5 years (2010-2015). It estimates the addressable market for parental apps and identifies market opportunities, evaluates market trends, gives best practice examples and provides market projections until 2015.

The report also thoroughly analyzes the profiles of the most successful parental apps, to illustrate the present state of the art, and provides information on the competitive landscape by including more than 30 profiles of key market players. Few companies mentioned in this research include AAWE Development Inc. , BHI Technologies Inc., ANDESigned, Seacloud Software, BabyCenter, Med ART Studios, Everyday Health Inc., Kiwi Objects, Smallnest Inc., Sevenlogics Inc., WebMD, Yangwoo Park, Fehners Software LLP, Creaplay, TappyTaps, WiThings, Domus Technica, Pertusoft, The Knot Inc., Breet.Jia, WhisperArts Books, Penguin Apps, St. Rose Dominican Hospitals, D2 Invest, 23 Snaps Ltd., Earlybird Software LLC, JaguArt, Mead Johnson & Company LLC, eVerbum, dooblou, BAWidgets, Ibrahim Kürce and PREIR.

The report contains details on:

  • Facts about target group sizes, app downloads, app revenue, in-app purchase revenue, app numbers and much more
  • Categorization and description of parental app market by app types
  • More than 30 profiles of key market players
  • 10 best-practice examples of parental apps
  • Detailed analyses per operating system, device type, app category and business model
  • Development of the supply and demand until 2015
  • Market size until 2015, with details on the most successful operating system, app category and revenue source


On similar lines, the report titled Pharma App Benchmarking 2014 – How Pharma companies make use of mobile apps analyzes the global app publishing activities of the 12 leading Pharma companies on Android and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

The report analyzes app publishing activities on three levels:

Level 1 - Pharma app publisher industry view: The first chapter provides an overview of how Pharma companies are making use of the app channel today and how this has changed over the last 12 months.

Level 2 - Comparison of Pharma app activities: In the second part of the report, the companies are being analyzed on a company level and compared against each other.

Level 3 - Pharma app publisher profiles: The third part provides detailed profiles of the companies’ app activities. It also highlights the most successful apps for professional and private users (based on downloads).

Companies mentioned in this research include Abbvie/Abbott, Astra Zeneca, Bayer HealthCare, Bristol-Myer Squibb, GlaxoSmithKline, Johnson&Johnson, Merck, MSD, Novartis, Pfizer, Roche and Sanofi-Aventis. All 736 apps, global, available in the Apple App Store and in Google Play, which have been published by one of the 12 pharma companies have been covered in the scope of this report. Order a copy of this research at http://www.reportsnreports.com/Purchase.aspx?name=344469

Explore more reports on the healthcare industry (http://www.reportsnreports.com/market-research/healthcare/ ) as well as the IT related sectors at http://www.reportsnreports.com/market-research/information-technology/

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