When rumors started swirling that Amazon planned to unveil its own smartphone, there was an Internet-wide groan, and collective eye-rolling. The consensus seemed to be that the smartphone market is already saturated, and we simply don’t need any more players in this arena. Well, Amazon did unveil its own smartphone—the Fire Phone—and it is the first device in a long time with the potential to disrupt the smartphone status quo.
The fact that we already have great smartphones to choose from is not, in and of itself, a reason for potential rivals to throw in the towel without even trying. We already had search engines when Google GOOGL +0.13% came along. There were already cell phones when Apple AAPL +0.26% introduced the original iPhone. It is possible to disrupt an established market if you have the right device, with the right experience, at the right time.
Read more via forbes.com