SwiftKey is doing something unusual. It’s long been one of the most popular paid Android add-ons to date, but apparently that’s not good enough. The company is dropping the price of its keyboard completely, offering it for free worldwide. Those who get the keyboard for free beginning today get the same thing as someone who paid a few dollars a week (or years) ago. So what’s the catch? SwiftKey plans to make its money by selling keyboard themes, which can completely change your keyboard. For about a buck each (or a few dollars for sets of themes), SwiftKey hopes you’ll be willing to shell out for access to designs that will change the look of something you use on your phone numerous times each day. That’s in place of the $4 people would typically pay to get the app in the first place.
Read more via theverge.com